W
WestchesterAI
B2B SaaS Platform

ShowFloor.ai — AI Visualization for Flooring Contractors

A production SaaS platform that lets contractors show the customer their actual floor transformed before the job starts. It turns a vague sales conversation into something concrete enough to close.

Business Outcome
Supported a high-value sales conversation

A contractor used ShowFloor during the sales conversation to show the customer what their epoxy floor could look like. The value is simple: less imagination, more confidence.

Live product
ShowFloor.ai application screenshot
Sales

Built for the moment when the customer needs to understand the finished result.

Photo-real

Previews generated from a photo of the customer’s actual floor.

Full stack

Subscriptions, billing, and design tools, not just an AI demo.

The Problem

Contractors had to sell a finish the customer could not picture.

Epoxy, metallic coatings, and decorative concrete are visual products. The problem is that a plain garage floor does not naturally help a homeowner imagine the finished result, especially when every space, light condition, and color mix is different.

Before ShowFloor, contractors were relying on old project photos and verbal reassurance. Customers would say they liked the idea, but they still had to imagine what it would look like in their own garage or basement. That uncertainty slowed down decisions and made bigger jobs harder to close.

What We Built

A field-ready product that works during the real sales conversation.

ShowFloor lets a contractor take a photo of the customer's actual floor, choose a coating system, and generate a photorealistic preview of that exact space. The point is not novelty. The point is removing guesswork at the moment where the job is won or lost.

That required more than an AI demo. It meant building a proper subscription product with onboarding, account management, billing, design tools, and a generation workflow that is fast enough to be useful when someone is standing in the room with the customer.

The Result

Software that lives inside the sales conversation.

ShowFloor is a full product, not a demo: paid plans, image generation, and coating-specific design tools built around how flooring contractors actually sell. It has been used in the middle of a real sales conversation to help close a real job.

If your business has a repeated moment where customers hesitate because they cannot picture the result, software can often remove that hesitation. This is what that looks like built.

What Shipped
Photo-based AI visualization flow for real floors in real spaces
Blend builder covering the full flake and Torginol color library
Metallic designer with a full pigment and pattern library
Paid subscription workflow for a live SaaS product
Mobile-friendly experience for sales conversations on site
Marketing site and onboarding for contractor adoption
The Approach

When the work changes the sales conversation itself, the value is obvious.

ShowFloor is not just a polished app. It is a practical example of software that directly affects revenue. If your business has a repetitive moment where customers hesitate, we can often design a tool that removes that hesitation instead of asking the team to keep selling harder.

Need software, not just a website?

Internal tools, customer portals, scheduling, dashboards. Tell us the workflow that's costing you time and we'll tell you whether software is actually the answer.